Web positioning is a project in which medium and short-term objectives are set. Online marketing has a set of essential strategies to achieve it. One of those strategies is Inbound Marketing.

Inbound Marketing constitutes a value formula that increases reputation on the web. Its objective is to attract the client, through the use of more personalized strategies. Inbound Marketing methods include bringing the client or potential clients closer, channeling their tastes and preferences, through the company’s products and services.

The idea is not only to increase sales, it is also to build customer loyalty and turn them into a follower of the brand, a consumer of the content and a member of a community of followers.

Qualitative gains through Inbound Marketing

Natural positioning

It is an important gain, because it has been achieved by attracting customers through those that they like and are interested in. The investment in creating quality content translates into greater traffic to the website and social networks. What is managed through Inbound Marketing is to “attract customers and potential customers” but have them visit the company’s digital media voluntarily.

In Inbound Marketing, the backlink strategy is also used, which consists of participating in high-traffic forums, producing videos on YouTube, connecting with influencers through alliances and adding comments on blogs or important social networks. The consequence of the entire set of actions indicated is the achievement of a privileged position in search engines.

A database of clients and potential clients is consolidated

The traffic of Internet users through the company’s digital media, the interaction with customers, generates enough information to channel a more accurate segmentation of the target audience. This information is valuable, because it allows us to generate new products or services, stay one step ahead of the competition and strengthen the brand.

Although sales are important because they keep the business going, a database with up-to-date information about your target audience is just as valuable. This is one of the benefits of applying Inbound Marketing strategies, the most significant because it provides continuity to the business and stability in the market.

Increased traffic on social networks

One of the objectives of Inbound Marketing is to create online communities. Content adapted to the preferences and tastes of the target audience consolidates a significant number of followers. This is achieved because the strategy also focuses on offering advantages to followers, from courses, valuable information, interesting promotions, among other ways to attract attention.

There is an extensive library of multimedia content

The Inbound Marketing strategy contributes to the creation of a content archive, which becomes a commercial asset for the company. Furthermore, it is content that continues to generate traffic over time.